Did you ever dream of writing the next great american novel? OK maybe you haven’t set you sights quite that high but the opportunity to be an author is right in front of you. If you aren’t blogging about your business well…why not? Buyers search for information these days long before they engage a sales rep. Smart marketers are self-published authors, writing about the challenges that their prospective clients are faced with.
The infographic below has some great stats that illustrate why it’s so important to publish.
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