How often does your company publish content? Do you think you know content marketing? Go ahead, be honest. With content and the art of storytelling dominating the marketing headlines, taking a quick look at how often you publish content is important. According to The Manifest‘s “2018 Content Marketing Survey,” 51 percent of digital marketers publish content daily. The report was based on data from a survey of 501 digital marketers – 73 percent from B2C firms and 27 percent from B2B firms. Here’s a look at how often businesses publish content:
So, you want to be a content strategist? Creating. Planning. Managing. Writing. Each step is as challenging as it is time-consuming. As content continues to be one of the most powerful marketing tools, the pressure to meet and exceed expectations grows. According to “The Invisible Key to Content Success – The Importance of Data Consolidation Collaboration & Workflow” by the Content Marketing Institute and Semrush, only 53 percent of marketers have any kind of “formal workflow process” for planning, creating and delivering content.
This article appears in the new September/October 2018 issue of Connect magazine published by NextPage, which can be found online here. If you would like a free print subscription to Connect, please click here.