You just started your own business. Congratulations! Now what? It’s a brand new business that nobody knows about, and you...
How Marketing Automation Helps Achieve Business Objectives
No matter how big or how small your business is, it can often seem like there aren’t enough hours in...
How Nonprofit Year-End Giving Campaigns Get A Lift From IP Targeting
July and August is the time when most nonprofit organizations begin planning their year-end direct mail campaigns. Most organizations receive up...
How Combining Local SEO with Direct Mail Can Increase Brand Visibility
So much has already been said about the importance of SEO that the majority of companies already know they cannot...
5 Barriers to Growth Facing Every B2B Marketer
What do you see when you look at the opportunities ahead in today’s marketing landscape? Did you plan your strategies...
How to Happily Balance Creativity and Nonconformity
The World Needs Outliers Think about Elvis Presley. Before he was lauded as the “King of Rock and Roll,” the...
Why Customer Experience Matters More Than Selling
Stuff Happens and Happens Some More We’re inundated with a never-ending barrage of products. We have sold, promoted and bought...
5 Myths About Millennials and Mail
With millennials poised to become the dominant force in the economy, companies must learn how to reach this demographic. US...
How Direct Mail Can Boost Trade Show Attendance
It’s finally time for the trade show you’ve been preparing all year for. This is a unique opportunity for you...
The 4 Most Popular Formats of Direct Mail
With so many ways to get your message into a customer’s mailbox, how do you choose? The key to selecting...