Let’s face it—today’s consumers are in the driver’s seat. They choose the brands and experiences. That’s why more brands are...
Report Shows Marketers are Taking a Deeper Dive into Personas
As content marketing continues to become more integrated into their brands, today’s marketers are taking more time to assess and...
How Zappos Built Their Business by Building Relationships
Because people are hungry for relationships, brands should give them that, first and foremost. Tony Hsieh, CEO of the online...
How to Increase Engagement with Multi-Channel Marketing
On October 25th, we held a Lunch and Learn seminar in our offices entitled Maximizing Your Multi-Channel Marketing Experience, presented by NextPage...
3 Tactics for Effective Customer Retention Mail
Businesses can leverage many channels to accomplish their retention marketing goals—direct mail included. However, sending simple postcards with discounts and...
5 Ways to Recharge Your Brand
You’ve had a nagging feeling for a while that your brand is stagnating. It doesn’t reflect who you are or...
Is Augmented Reality the Future of Direct Mail?
Here at NextPage we are constantly looking for ways for our customers to get more from their direct mail campaigns. ...
Why Your POS System is Crucial to Your Marketing Plan
Technology is constantly evolving and moving forward, leaving in its wake a trail of antiquated and useless equipment. It’s been...
How to Create an Effective Data-Driven Marketing Strategy
Nowadays, consumers have a myriad of options for every product and service they wish to purchase. Hence, marketers have to...
How to Merge Email and Direct Mail for Powerful Holiday Marketing
For many companies, the holidays are a crucial time to drive business. Marketers need a fine-tuned plan to capitalize on...