by Jennifer Turgeon | Nov 16, 2023 | GREEN PRINTING
Environmental consciousness is one of the prime topics in the print industry as consumers say green printing techniques are very important to them when working on a project. Environmentally friendly printers are viewed positively by the public as consumers hope to...
by Jennifer Turgeon | Nov 2, 2023 | FINANCIAL SERVICES
The desire to move to a new home or city is one shared by many members of the public. Banks can capitalize on new mover data as part of their bank marketing efforts. A marketing strategy for banks needs to target the right audience in the right location for the bank....
by Jennifer Turgeon | Oct 26, 2023 | Marketing
One of the hottest topics in the world of marketing is the impact on the growing number of women in the industry. One of the reasons it is such a popular topic is that it has been shown that marketing initiatives led by women, as well as their agencies and...
by Jennifer Turgeon | Oct 19, 2023 | FINANCIAL SERVICES
When it comes to bank marketing, the potential audience of customers is defined by differences that are categorized by their age. The money management message that is delivered by the bank depends on the audience targeted by the bank including groups such as Boomers,...
by Jennifer Turgeon | Oct 12, 2023 | NON PROFIT
When it comes to nonprofit organizations of any size, one of the most successful times for nonprofit marketing is during appeal season. An appeal marketing campaign needs to ensure that your message for support and donations is delivered to the right people at the...