by Jennifer Turgeon | Oct 19, 2023 | FINANCIAL SERVICES
When it comes to bank marketing, the potential audience of customers is defined by differences that are categorized by their age. The money management message that is delivered by the bank depends on the audience targeted by the bank including groups such as Boomers,... by Jennifer Turgeon | Oct 12, 2023 | NON PROFIT
When it comes to nonprofit organizations of any size, one of the most successful times for nonprofit marketing is during appeal season. An appeal marketing campaign needs to ensure that your message for support and donations is delivered to the right people at the... by Jennifer Turgeon | Oct 5, 2023 | FINANCIAL SERVICES
Marketing for banks is an ongoing and evolving process when it comes to the way banks service their customers through multiple marketing channels. From bank segmentation strategy to digital communication efforts, the technology that enhances the customer experience is... by Jennifer Turgeon | Sep 7, 2023 | FINANCIAL SERVICES
One common goal of bank marketers is to increase deposits whether they have one location or multiple branches. The more bank marketing is focused on gaining new clients who will place new deposits in the bank, along with encouraging existing bank members to continue...
