A PURL or Personalized URL is a unique and personalized Landing Page created especially for each recipient of your direct mail or email marketing campaign that tells about your business and is designed to cater to each individual customer’s interests, preferences and buying patterns. With PURLs, you can capture the attention of your contacts and drive them to interactive content online.
Marketing with PURLs:
-Grabs recipients’ interest while conveying personal attention
-Can increase response rates by 20-30%
-Provides solid response tracking
-Gather email addresses for future marketing efforts
-Tracks customer interaction to identify interests
-Increases customer loyalty
-Generates scorching-hot leads
PURLs: A Peek Behind the Curtain
Linking databases and online design, NextPage creates unique PURL landing pages for each contact, and helps you distribute them to your clients and prospects through email marketing and personalized direct mail, or as part of an integrated multi-channel marketing campaign. You can even utilize personalized QR Codes with personalized mobile Web sites.
When a contact visits their PURL, they’re greeted by their name and personalized information and imagery developed with their unique needs in mind. At the same time, you’re gathering valuable information through surveys and watching how they interact with the site, information that can be fed to your salespeople or CRM system to help you close more deals.