Like Humpty Dumpty You Can Crack Open Your Campaign with Split Tests
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Like Humpty Dumpty You Can Crack Open Your Campaign with Split Tests

Testing one, two. Simply running an a/b split with all your marketing campaigns can pay dividends in the end. It’s as elementary as a nursery rhyme. To run a split test, you create two or more messages (either with different content or just a different subject line) and send the messages to randomized, equal portions of the...

Posted by May 30, 2012January 18, 2018