5 Benefits of Linkedin for B2B Marketing

5 Benefits of Linkedin for B2B Marketing

Since the day LinkedIn was founded in 2003, it has been a great marketing strategy for B2B leads with over 260 million users. LinkedIn is different from other social media because its users are business-oriented within a certain field. In The Sophisticated Marketer’s...
Data-Driven Segmentation & Messaging

Data-Driven Segmentation & Messaging

Sexy headline right? I know you might be ready to click away but here’s a newsflash: This is the future of marketing! Heck it’s here now and if you don’t embrace this stuff you will be in the buggy whip business.  It’s 2014, marketing and I.T. have collided and it is...
BOOM Goes the Content

BOOM Goes the Content

Is your company producing content? Do you have a content marketing strategy? If you answered no, you are in the minority in 2014. 94% of B2B Small Business marketers are using content marketing*. Every year people have less time and every year they have more content...