Data-Driven Segmentation & Messaging

Data-Driven Segmentation & Messaging

Sexy headline right? I know you might be ready to click away but here’s a newsflash: This is the future of marketing! Heck it’s here now and if you don’t embrace this stuff you will be in the buggy whip business.  It’s 2014, marketing and I.T. have collided and it is...
BOOM Goes the Content

BOOM Goes the Content

Is your company producing content? Do you have a content marketing strategy? If you answered no, you are in the minority in 2014. 94% of B2B Small Business marketers are using content marketing*. Every year people have less time and every year they have more content...
Survey Says….You Might Be Surprised

Survey Says….You Might Be Surprised

I was talking with a business peer the other day; let’s call him Sam the Sales Rep. He was really distraught with a comment shared on a survey. The comment was from one of his best clients. It seems that in the comments section at the end of the survey, the client...