Why Envelope Colors Matter in Direct Mail
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Why Envelope Colors Matter in Direct Mail

If you had to pick an envelope from the picture above, which one do you choose? If you picked the red one, you’re not alone. Envelope colors make a big difference if you want your direct mail to get noticed. A good direct mail envelope has excellent copy, design, and color. But color is what...

Ultra Violet is Pantone’s 2018 Color of the Year
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Ultra Violet is Pantone’s 2018 Color of the Year

Ultra Violet 18-3838 has been named Pantone’s 2018 color of the year. The color was chosen for its ability to communicate originality, ingenuity, and visionary thinking that points towards the future. Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are...