5 Reasons Why QR Codes Are Still Relevant and Important
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5 Reasons Why QR Codes Are Still Relevant and Important

QR codes have been in use since the early 2000’s, and while many marketers and designers predicted they would suffer an early demise much like HD-DVD or Myspace, in 2017 they are still alive and well. You don’t even need to download an app to scan them anymore, you can do it directly through the...

Posted by April 26, 2017June 10, 2019
Three Attributes of Direct Mail Data You Have to Get Right
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Three Attributes of Direct Mail Data You Have to Get Right

There are a lot of theories about what makes a direct mail piece stand out from the crowd – the copy, the offer, the images, the bold colors or the texture of the paper. Each argument has its merits. The one thing marketers can agree on, however, is what will make your direct mail project...

Posted by February 16, 2017June 10, 2019
5 Benefits of Incorporating a Multi-Channel Marketing Program
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5 Benefits of Incorporating a Multi-Channel Marketing Program

According to a recent report from Digital Doughnut, in partnership with Episerver, 95% of marketers admit that running a multi-channel digital marketing campaign is important to their business. Incorporating a multi-channel marketing program can greatly enhance your chances of success, and here are 5 great reasons to get started now: Improved Customer Perception. Customers who...

Posted by February 2, 2017June 10, 2019
Data-Driven Segmentation & Messaging
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Data-Driven Segmentation & Messaging

Sexy headline right? I know you might be ready to click away but here’s a newsflash: This is the future of marketing! Heck it’s here now and if you don’t embrace this stuff you will be in the buggy whip business.  It’s 2014, marketing and I.T. have collided and it is all about the data....

4 Ways To Make Big Data Work For You
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4 Ways To Make Big Data Work For You

While big data analytics continue to become more mainstream; many businesses struggle to see how they can apply advanced analytics to their own business models and achieve a sustainable and worthwhile ROI. To help you set your game plan, Pitney Bowes recommends the following best practices for strategic planning around your data and spending: No....

8 Ways You Can Start Mining For Data
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8 Ways You Can Start Mining For Data

Have you ever felt discouraged by data? Well never again! Today’s marketing is all about reaching your target market in an effective way. Whether that is by email, direct mail or social media, you need to target your communication and personalize it to the individual through data. However, collecting and analyzing data can be so...