by Joel | Apr 26, 2017 | DIRECT MAIL, PERSONALIZED URLS, QR CODES
QR codes have been in use since the early 2000’s, and while many marketers and designers predicted they would suffer an early demise much like HD-DVD or Myspace, in 2017 they are still alive and well. You don’t even need to download an app to scan them anymore,...
by | Feb 16, 2017 | Blog, DATABASE MARKETING, DIRECT MAIL
There are a lot of theories about what makes a direct mail piece stand out from the crowd – the copy, the offer, the images, the bold colors or the texture of the paper. Each argument has its merits. The one thing marketers can agree on, however, is what will...
by | Feb 2, 2017 | MULTI-CHANNEL MARKETING
According to a recent report from Digital Doughnut, in partnership with Episerver, 95% of marketers admit that running a multi-channel digital marketing campaign is important to their business. Multi-channel marketing consists of interacting with customers across...
by NextPage | Jul 8, 2014 | Blog, MARKETING MINUTE, RETAIL
See how a major retailer misses the opportunity for a 1 to 1 connection with their customers. White Paper Link: http://ntpg.co/MKTsuccess
by NextPage | Apr 8, 2014 | Blog, Uncategorized
Sexy headline right? I know you might be ready to click away but here’s a newsflash: This is the future of marketing! Heck it’s here now and if you don’t embrace this stuff you will be in the buggy whip business. It’s 2014, marketing and I.T. have collided and it is...