Revealing Facts Behind Catalog Shoppers
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Revealing Facts Behind Catalog Shoppers

Catalogs have survived the ages by changing along side the needs of consumers. Today 20,000 catalogs mail annually, but you might be surprised to learn who reads them, buys from them, tosses them or references them on their trip to the retail store or bedroom to get online and make the long awaited purchase. Here...

10 Ways to Get Your Direct Mail Read by Millennials
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10 Ways to Get Your Direct Mail Read by Millennials

Look around the next time you’re in a coffee shop, airport, bookstore or public area and you’ll see Millennials (often called Gen Ys) pecking away on their smart phones or iPads like there wasn’t another human being around for miles. However, just because Generation Ys are completely absorbed in technology that doesn’t mean the only...

Are You Part of the 73%?
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Are You Part of the 73%?

Mail is still first class in the eyes of 73% of consumers in America who still prefer to receive direct mail for brand communications. So despite all the press and pixels that social and email marketing get, direct mail is still tops in the eyes of consumers. Despite the exposure of digital channels, direct mail is expected to grow...

Do Your Direct Mail Envelopes Bring the Pain Home?
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Do Your Direct Mail Envelopes Bring the Pain Home?

The article below is admittedly a personal review of some direct mail I received.  I am not privy to the strategies of any of these pieces or the metrics associated with the return on investment for these campaigns. As a direct marketer I know that all that really matters is the testing matrix and campaign...

Neuroscientists Confirm Direct Mail is Alive and Kicking
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Neuroscientists Confirm Direct Mail is Alive and Kicking

Direct Mail is alive and kicking even if your original cell phone is not. Despite the attraction toward digital marketing, direct mail is far from extinct. According to a study conducted by Millward Brown, Using Neuroscience to Understand the Role of Direct Mail, physical marketing materials vs. virtual marketing materials engage customers far better and trigger...

Why Your Direct Mail is Really Being Thrown Away
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Why Your Direct Mail is Really Being Thrown Away

If your last several direct mail campaigns didn’t pull the results you wanted, perhaps it wasn’t because your competition one-upped you. Perhaps it was because your execution stunk (or deserved a thumbs down). Direct mail works every time when executed correctly, as you will learn in our Behold the Power of Postcard article. Pat McGraw, experienced marketer and adjunct professor at...

Posted by November 29, 2012December 24, 2020
U.S. Postal Service Adds Six Programs to Aid and Reward Marketers
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U.S. Postal Service Adds Six Programs to Aid and Reward Marketers

Did you know that the U.S. Postal Service is the only organization in the country that has the manpower, network and capacity to deliver mail to every residence and business in the United States? It is the mega force behind a $900 billion industry that drives commerce and connects every American. Last year alone the...

What This Year’s Top 50 Mailers List Teaches Us
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What This Year’s Top 50 Mailers List Teaches Us

When the student is ready the teacher appears. This year’s direct mail teacher is the 2012 Top 50 Mailers List. While Direct TV, Suarez Corp and Habitat for Humanity fell off the list, eight huge companies topped the list that weren’t on it in 2011. The list is determined by sales volumes, as opposed to mailing volumes,...

Fault-Filled Postcard Teaches You Avoidable Design Mistakes
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Fault-Filled Postcard Teaches You Avoidable Design Mistakes

With the ease of acquiring marketing materials today even small businesses can look like a Fortune 1000 company. But simple design mistakes can make your business look amateur and waste valuable marketing dollars. Avoid making little mistakes, hire a professional designer, and follow these ten postcard design and copy rules. They will help you keep your professional look for...

Posted by September 25, 2012January 18, 2018