by NextPage | Mar 1, 2012 | Blog, QR CODES
Are you using QR Codes® in your direct mail and promotional materials because you think you should or to thoughtfully engage your prospect on a deeper level? Are you using these two-dimensional codes to engage your prospects on a three-dimensional level or are you...
by NextPage | Jan 31, 2012 | Blog, DIRECT MARKETING, PERSONALIZED URLS
A gymnast who dismounts off the balance beam and sticks her landing—no bobbles, wobbles, or falls—usually earns a perfect score. In the world of marketing, the marketing officer who finishes his campaign effort with a well-constructed landing page that encourages...