by | Apr 21, 2017 | Blog, INBOUND MARKETING, LEAD GENERATION, MARKETING AUTOMATION
I like to think of inbound marketing as a lead generation machine. When it’s given proper maintenance and all the parts are working together, you can expect consistent web traffic growth and delivery of leads. But like any other machine, if you remove...
by NextPage | Aug 6, 2013 | Blog, DIRECT MAIL, EMAIL MARKETING, MULTI-CHANNEL MARKETING
The growth of modern online marketing and its integration with traditional advertising has created a communications overload, in which the average consumer may hear or see as many as several thousand marketing messages every day. Marketers and business owners looking...
by NextPage | Jun 4, 2013 | Blog, CAMPAIGN MANAGEMENT, MARKETING MANAGEMENT
Mark McGuinness of Lateral Action guest posted a terrific blog at Copyblogger: Are You a Marketing Artist or Scientist? In it he describes two distinct tribes that most marketers fall into (1) the right-brain types that like to create and find inspiration in coffee...
by NextPage | May 17, 2012 | Blog, QR CODES
Who says an old dog can’t learn new tricks. Zig Ziglar, 82-year old motivational maverick, salesperson, and author just published his 12th book, Find Your Success Code: Born to Win, which features a QR Code® that takes up one third of the front cover. Ziglar is no...
by NextPage | Mar 6, 2012 | Blog, DIRECT MARKETING, PERSONALIZED URLS
If we’ve learned anything in the past few years, it’s to give away information to nurture relationships. E-books, whitepapers, and reports have become a standard carrot on blog and website menus. Any successful company has a content-rich digital presence with a highly...