You Need These 6 Parts for the Inbound Marketing Machine to Work
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You Need These 6 Parts for the Inbound Marketing Machine to Work

I like to think of inbound marketing as a lead generation machine. When it’s given proper maintenance and all the parts are working together, you can expect consistent web traffic growth and delivery of leads. But like any other machine, if you remove one part, it can’t deliver at a peak performance level and may quit working altogether. You must...

Posted by April 21, 2017December 23, 2020
Integrate Direct Mail into your Marketing and Increase Response
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Integrate Direct Mail into your Marketing and Increase Response

The growth of modern online marketing and its integration with traditional advertising has created a communications overload, in which the average consumer may hear or see as many as several thousand marketing messages every day. Marketers and business owners looking to overcome this ground noise must develop effective cross-media strategies. Cross-media marketing campaigns use different...

Why Marketing Artists and Marketing Scientists Need One Another
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Why Marketing Artists and Marketing Scientists Need One Another

Mark McGuinness of Lateral Action guest posted a terrific blog at Copyblogger: Are You a Marketing Artist or Scientist? In it he describes two distinct tribes that most marketers fall into (1) the right-brain types that like to create and find inspiration in coffee shops journaling and brainstorming about their next blog, podcast, video or creation or...

Book Covers Use QR Codes to Increase Purchases and Page Turning
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Book Covers Use QR Codes to Increase Purchases and Page Turning

Who says an old dog can’t learn new tricks. Zig Ziglar, 82-year old motivational maverick, salesperson, and author just published his 12th book,  Find Your Success Code: Born to Win, which features a QR Code® that takes up one third of the front cover. Ziglar is no doubt pulling out all the stops to hit another home run...

Posted by May 17, 2012January 18, 2018
He Who Personalizes His Incentives Tees Up for Success
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He Who Personalizes His Incentives Tees Up for Success

If we’ve learned anything in the past few years, it’s to give away information to nurture relationships. E-books, whitepapers, and reports have become a standard carrot on blog and website menus. Any successful company has a content-rich digital presence with a highly trafficked download area that is quietly capturing and developing relationships with customers who...

Posted by March 6, 2012February 8, 2021
QR Review: Two Home Runs, a Walk, and a Strikeout
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QR Review: Two Home Runs, a Walk, and a Strikeout

Are you using QR Codes® in your direct mail and promotional materials because you think you should or to thoughtfully engage your prospect on a deeper level? Are you using these two-dimensional codes to engage your prospects on a three-dimensional level or are you just incorporating QR Codes® because it is the thing to do?...

Posted by March 1, 2012December 28, 2016
Are You Sticking Your Landing?
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Are You Sticking Your Landing?

A gymnast who dismounts off the balance beam and sticks her landing—no bobbles, wobbles, or falls—usually earns a perfect score. In the world of marketing, the marketing officer who finishes his campaign effort with a well-constructed landing page that encourages customers to sign up and stick around, usually earns up to 40% more email captures...

Posted by January 31, 2012December 28, 2016