Are You Part of the 73%?
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Are You Part of the 73%?

Mail is still first class in the eyes of 73% of consumers in America who still prefer to receive direct mail for brand communications. So despite all the press and pixels that social and email marketing get, direct mail is still tops in the eyes of consumers. Despite the exposure of digital channels, direct mail is expected to grow...

Will Proposed Postal Cuts of Saturday Service Hurt Businesses?
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Will Proposed Postal Cuts of Saturday Service Hurt Businesses?

Discontinuing Saturday delivery of first-class mail has been discussed as a means to cut postal service costs for years. Now that five-day delivery has been officially announced and scheduled to start this August, what are the implications on businesses? Not as much as one might think (at first glance at least). Market research conducted by...

Holidays by the Numbers
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Holidays by the Numbers

The holidays are the busiest time of year for the Post Office and this year was no exception. The numbers below show just how much mail travels through the USPS between Thanksgiving and Christmas.  Happy Holidays everybody!

Why Your Direct Mail is Really Being Thrown Away
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Why Your Direct Mail is Really Being Thrown Away

If your last several direct mail campaigns didn’t pull the results you wanted, perhaps it wasn’t because your competition one-upped you. Perhaps it was because your execution stunk (or deserved a thumbs down). Direct mail works every time when executed correctly, as you will learn in our Behold the Power of Postcard article. Pat McGraw, experienced marketer and adjunct professor at...

Posted by November 29, 2012December 24, 2020
What This Year’s Top 50 Mailers List Teaches Us
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What This Year’s Top 50 Mailers List Teaches Us

When the student is ready the teacher appears. This year’s direct mail teacher is the 2012 Top 50 Mailers List. While Direct TV, Suarez Corp and Habitat for Humanity fell off the list, eight huge companies topped the list that weren’t on it in 2011. The list is determined by sales volumes, as opposed to mailing volumes,...