Are You Part of the 73%?

Are You Part of the 73%?

Mail is still first class in the eyes of 73% of consumers in America who still prefer to receive direct mail for brand communications. So despite all the press and pixels that social and email marketing get, direct mail is still tops in the eyes of consumers. Despite...
Holidays by the Numbers

Holidays by the Numbers

The holidays are the busiest time of year for the Post Office and this year was no exception. The numbers below show just how much mail travels through the USPS between Thanksgiving and Christmas.  Happy Holidays everybody!
What This Year’s Top 50 Mailers List Teaches Us

What This Year’s Top 50 Mailers List Teaches Us

When the student is ready the teacher appears. This year’s direct mail teacher is the 2012 Top 50 Mailers List. While Direct TV, Suarez Corp and Habitat for Humanity fell off the list, eight huge companies topped the list that weren’t on it in 2011. The list is...