5 Myths About Millennials and Mail
Post

5 Myths About Millennials and Mail

With millennials poised to become the dominant force in the economy, companies must learn how to reach this demographic. US consumers ages 18 to 34 engage with brands far more extensively than their older counterparts. It’s natural to assume this generation is only susceptible to digital media. It was born and raised on the Internet....

Posted by June 28, 2018February 8, 2021
Why are Car Dealers Spending MORE on Direct Mail?
Post

Why are Car Dealers Spending MORE on Direct Mail?

In this digital world, it’s hard to ignore the increase in spending on direct mail among automobile dealers. Among the savviest advertisers around, car dealers have found the least crowded inbox is the mailbox. Check out our marketing minute. If you would like to learn more please contact us or give us a call at 816.459.8404.

Are You Part of the 73%?
Post

Are You Part of the 73%?

Mail is still first class in the eyes of 73% of consumers in America who still prefer to receive direct mail for brand communications. So despite all the press and pixels that social and email marketing get, direct mail is still tops in the eyes of consumers. Despite the exposure of digital channels, direct mail is expected to grow...

Plans to Cease Saturday Mail Delivery Comes to a Halt (for now)
Post

Plans to Cease Saturday Mail Delivery Comes to a Halt (for now)

If you or your company loves Saturday postal delivery, rest easy. Saturday deliveries will continue based on a decision made April 9 by the Board of Governors of the United Postal Service. By using restrictive language in its resolution, the Board of Governors in essence have prohibited a new national delivery schedule that would have ceased Saturday...

Will Proposed Postal Cuts of Saturday Service Hurt Businesses?
Post

Will Proposed Postal Cuts of Saturday Service Hurt Businesses?

Discontinuing Saturday delivery of first-class mail has been discussed as a means to cut postal service costs for years. Now that five-day delivery has been officially announced and scheduled to start this August, what are the implications on businesses? Not as much as one might think (at first glance at least). Market research conducted by...

10 Terminal Design Flaws in Senior Living Mailer
Post

10 Terminal Design Flaws in Senior Living Mailer

The postcard below from Excelsior Springs Hospital arrived in a mailbox of a 50-year-old living in a subdivision with mixed housing. For the recipient, it was off message. They were not interested in comparing residential care homes quite yet being that they are only 50 years old. I live in a subdivision designed for people to progress...

Holidays by the Numbers
Post

Holidays by the Numbers

The holidays are the busiest time of year for the Post Office and this year was no exception. The numbers below show just how much mail travels through the USPS between Thanksgiving and Christmas.  Happy Holidays everybody!

U.S. Postal Service Adds Six Programs to Aid and Reward Marketers
Post

U.S. Postal Service Adds Six Programs to Aid and Reward Marketers

Did you know that the U.S. Postal Service is the only organization in the country that has the manpower, network and capacity to deliver mail to every residence and business in the United States? It is the mega force behind a $900 billion industry that drives commerce and connects every American. Last year alone the...

What This Year’s Top 50 Mailers List Teaches Us
Post

What This Year’s Top 50 Mailers List Teaches Us

When the student is ready the teacher appears. This year’s direct mail teacher is the 2012 Top 50 Mailers List. While Direct TV, Suarez Corp and Habitat for Humanity fell off the list, eight huge companies topped the list that weren’t on it in 2011. The list is determined by sales volumes, as opposed to mailing volumes,...

Postcards Evolve from a Means to Send a Note to a Means to Build a Business
Post

Postcards Evolve from a Means to Send a Note to a Means to Build a Business

Postcards came into existence in 1840 when people were looking for an easier way to send quick notes. It wasn’t until 1869 that they actually escaped being enclosed in an envelope and advanced to stand alone, stamped postal pieces. Flash forward a couple hundred plus years and postcards have become the little direct mail engine...

Posted by July 10, 2012February 8, 2021