by NextPage | Jul 10, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING
Postcards came into existence in 1840 when people were looking for an easier way to send quick notes. It wasn’t until 1869 that they actually escaped being enclosed in an envelope and advanced to stand alone, stamped postal pieces. Flash forward a couple hundred plus...
by NextPage | Jul 5, 2012 | Blog, DIRECT MAIL, NON PROFIT
Donors are more than three times as likely to give an online gift in response to a direct mail appeal than an “e-ppeal,” according to a national study conducted by research firm Campbell Rinker for the non-profit advising firm Dunham+Company. The study...