Saying Thank You The Right Way
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Saying Thank You The Right Way

Is your thank you letter meaningful and evoking an emotional response? When was the last time you picked up the phone to thank a customer for their business? If the answer to either of these questions is “I don’t know” then you might be hurting your relationship between you and your customers. Below is a...

Posted by September 15, 2014January 18, 2018
Still The One
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Still The One

Let’s face it, there is a new marketing channel popping up every month it seams like. So why are non-profits sticking to one of the oldest avenues known to marketing? It’s because, direct mail still drives the strongest response rate when asking for donations. See how NextPage helped strengthen a local non-profits’ direct mail program. Download...

Posted by September 9, 2014December 22, 2020
Direct Mail Still Strongest Prompt for Donations
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Direct Mail Still Strongest Prompt for Donations

According to the latest survey by global research company, YouGov, direct mail is still the strongest tactic for donations, aside from donating to a regularly supported charity. Social media is beginning to be a significant motivator for younger Americans. The November 2013 survey of over 1,150 U.S adults, finds: DIRECT MAIL SOLICITATIONS One-fifth (21%) of...

VDP, Changing the Design of Direct Marketing
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VDP, Changing the Design of Direct Marketing

The evolution of variable data printing (VDP) has significantly changed the landscape for the designers of direct marketing pieces. No longer are they forced to craft pieces that will appeal to a broad range of potential clients and hope for the best. Instead, they can utilize data captured from emails, web pages, surveys, phone calls...

Read Up and Invest Time into Your Multi Channel Efforts
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Read Up and Invest Time into Your Multi Channel Efforts

Social media is the marketing activity nonprofits say they need help with most, according to a free report from Constant Contact called the Nonprofit Pulse Report. More than 57% of the 307 respondents said they needed help with social media, followed by 36% with email marketing, and 35% with their nonprofit websites. Not surprisingly, 88% of...

Study Shows Direct Mail Triggers 3-to-1 Donations Compared to Email
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Study Shows Direct Mail Triggers 3-to-1 Donations Compared to Email

Donors are more than three times as likely to give an online gift in response to a direct mail appeal than an “e-ppeal,” according to a national study conducted by research firm Campbell Rinker for the non-profit advising firm Dunham+Company. The study revealed that 17% of donors who gave on a charity website in 2011 said they...

Posted by July 5, 2012December 22, 2020
Nonprofits Use QR Codes® to Get People to Act
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Nonprofits Use QR Codes® to Get People to Act

Nonprofits don’t have the budget of Nike so they can’t spend $300 million pushing a campaign centered on a swoosh or statement like Just Do It. So the nonprofits that are continuing to ask, “How can we squeeze out more results on the same budget,” are turning to technology, multi-channel campaigns, and QR Codes® for additional lift....

Posted by April 19, 2012December 22, 2020