by NextPage | Sep 15, 2014 | Blog, CAMPAIGN MANAGEMENT, DIRECT MAIL, MARKETING MINUTE
Is your thank you letter meaningful and evoking an emotional response? When was the last time you picked up the phone to thank a customer for their business? If the answer to either of these questions is “I don’t know” then you might be hurting your relationship...
by NextPage | May 23, 2013 | Blog, SOCIAL MARKETING
Social media is the marketing activity nonprofits say they need help with most, according to a free report from Constant Contact called the Nonprofit Pulse Report. More than 57% of the 307 respondents said they needed help with social media, followed by 36% with email...
by NextPage | May 2, 2013 | Blog, CAMPAIGN MANAGEMENT, NON PROFIT
Nine times out of ten, a donor receives a letter that starts with, “Thank you for your generous donation.” Because giving is an emotional response, it deserves an emotional thank you with more pep and personality than a typical, status quo thank you. Read Shannon...
by NextPage | Jul 5, 2012 | Blog, DIRECT MAIL, NON PROFIT
Donors are more than three times as likely to give an online gift in response to a direct mail appeal than an “e-ppeal,” according to a national study conducted by research firm Campbell Rinker for the non-profit advising firm Dunham+Company. The study...
by NextPage | Apr 12, 2012 | Blog, QR CODES
The Da Vinci Code took the world by storm in 2003 grossing $758 million worldwide at the box office. Also seeking higher numbers, churches are turning to QR Codes® in an effort to increase donations and tithing. Do you see the irony in the movie’s star character...