by NextPage | Aug 6, 2013 | Blog, DIRECT MAIL, EMAIL MARKETING, MULTI-CHANNEL MARKETING
The growth of modern online marketing and its integration with traditional advertising has created a communications overload, in which the average consumer may hear or see as many as several thousand marketing messages every day. Marketers and business owners looking...
by NextPage | Sep 13, 2012 | Blog, SOCIAL MARKETING
Social networks began on college campuses. It didn’t take long for them to become part of our daily lives. A few years later, we were connected with friends on the other side of the world. The networks then went through a commercial revolution, where companies...
by NextPage | Jun 18, 2010 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING
The Direct Marketing Association released their annual Response Rate Trend Report this week, including some interesting findings about direct mail, email, paid search ads, Internet display ads, and telemarketing: “Response rates for Direct Mail have held steady over...