The New Tools of Engagement
Post

The New Tools of Engagement

A Look At What Works And Why It is not just marketing. It is engagement economy. There is a shrinking gap between companies and their customers because the tools of engagement have evolved to make it a tighter connection. No wonder the sales funnel has skipped right over the sales department. Customers know what they...

How Combining Local SEO with Direct Mail Can Increase Brand Visibility
Post

How Combining Local SEO with Direct Mail Can Increase Brand Visibility

So much has already been said about the importance of SEO that the majority of companies already know they cannot afford not to invest in this digital sphere of their business. However, thanks to Google updates as well as ever-changing customer behavior, there’s an even greater emphasis on thinking and acting local, both in terms...

Hey Siri, How Do I Optimize For Voice Search?
Post

Hey Siri, How Do I Optimize For Voice Search?

Once while I was driving, a message popped up on my dashboard that said it was time for an oil change. I turned to my phone and said, “Hey Siri, where can I get an oil change around here?” It showed me a list of nearby auto shops, including their contact information. I called the...

5 Business Hacks to Attract New Customers
Post

5 Business Hacks to Attract New Customers

There are a few different things you can do to your business that are proven to help your business and make it visible to more potential customers. Use Social Media to get to connect with potential customers Online marketing plays a vital role in this contemporary era. In our new digital age, social media marketing...

Easing my SEO Stress at the KCDMA Boot Camp
Post

Easing my SEO Stress at the KCDMA Boot Camp

On July 20th I attended the Kansas City Direct Marketing Association’s Data-Driven Marketing Boot Camp, their all-day educational seminar held at the new Lifted Spirits Distillery downtown. Entitled “Thinking Outside the Textbook: Marketing Knowledge that Springs off The Page”, the seminar featured 7 speakers, with topics raging from innovative acceleration and integrated marketing to better understanding...

Posted by July 24, 2017July 24, 2017
Where Marketing Fits Into The Small Business Mix
Post

Where Marketing Fits Into The Small Business Mix

Ask a small business today if its marketing efforts are paying off, and you might be surprised by the answer. According to Infusionsoft’s “2017 Small Business Marketing Trends Report,” nearly 47 percent of small business owners don’t know if their marketing efforts are effective, while 10 percent know they aren’t. But don’t fear, they still...

Posted by May 16, 2017June 19, 2019
5 Reasons Why Inbound Marketing is Worth The Effort
Post

5 Reasons Why Inbound Marketing is Worth The Effort

For those not familiar with inbound marketing, basically you are creating digital content, such as blogs, ebooks and social media, that speaks specifically to the audience or “personas” that you want to reach. This content answers questions, or provides solutions to problems via query results from a search engine. By giving solutions, these interested parties are...

Posted by March 20, 2017May 24, 2019
Why the First Visit to Your Website is the Most Important
Post

Why the First Visit to Your Website is the Most Important

              Companies with lead generation websites can be rather complacent, figuring that eventually, after enough visits, a user will convert by phoning in or submitting a contact form. This may have been the case about 10 years ago, but with online search giving the buyer the advantage in the...

Posted by January 19, 2017March 13, 2017
5 Steps to Owning Thought Leadership
Post

5 Steps to Owning Thought Leadership

Former presidential campaign spokesperson and branding expert Dorie Clark knows a thing or two about how thought leadership is created through exciting and relevant content. here are her five tips for branding yourself as a leader. Step #1: Start a Blog It’s the easiest way to demonstrate clear expertise. Step #2: Start a Video Blog...

How to Produce (and Distribute) a Successful White Paper (Part II)
Post

How to Produce (and Distribute) a Successful White Paper (Part II)

In How to Produce a Successful White Paper (Part I) you learned about the three types of white papers, how to launch a white paper like a new product launch and how the tone should be educational so as to position your company as a thought leader. In this follow-up blog, you’ll learn the pros and cons...

  • 1
  • 2