5 Steps to Owning Thought Leadership
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5 Steps to Owning Thought Leadership

Former presidential campaign spokesperson and branding expert Dorie Clark knows a thing or two about how thought leadership is created through exciting and relevant content. here are her five tips for branding yourself as a leader. Step #1: Start a Blog It’s the easiest way to demonstrate clear expertise. Step #2: Start a Video Blog...

Read Up and Invest Time into Your Multi Channel Efforts
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Read Up and Invest Time into Your Multi Channel Efforts

Social media is the marketing activity nonprofits say they need help with most, according to a free report from Constant Contact called the Nonprofit Pulse Report. More than 57% of the 307 respondents said they needed help with social media, followed by 36% with email marketing, and 35% with their nonprofit websites. Not surprisingly, 88% of...

Social Media Goals – What are yours and who is responsible?
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Social Media Goals – What are yours and who is responsible?

A recent survey by Ragan/NASDA QMX Corporate Solutions reported that 65% of organizations add social media duties on top of all the other duties an individual already holds. 27% have a social media team and 3% outsource their social media efforts. Other important findings: 69% are dissatisfied or only “somewhat satisfied” with how they measure social media....