VARIABLE DATA PRINTING

DRIVE ENGAGEMENT WITH PERSONALIZED MARKETING COMMUNICATIONS

In today’s fast-paced marketing world, personalized communication is key. Variable Data Printing (VDP) is a strong tool for connecting with your audience. It customizes each printed piece with unique text, images, and offers made just for the recipient. Whether you’re aiming to improve response rates or drive customer engagement, VDP ensures your marketing materials speak directly to each individual.

What is Variable Data Printing?

Variable Data Printing allows for dynamic customization in print production. It means every piece can include different text, graphics, or images, providing a one-to-one marketing experience. By using VDP, businesses can send highly targeted messages that resonate more deeply with their audience.

Why Choose NextPage for VDP?

At NextPage, we have been leading in Variable Data Printing for over 30 years. We started with HP toner printers and moved to advanced technologies. These include the HP Indigo, Canon varioPrint iX, and HP Inkjet Web presses. Our advanced VDP tools help businesses deliver the right message to the right audience at the right moment.

With VDP, you can expect:

  • Up to 10x higher response rates than traditional direct mail
  • Personalized URLs (PURLs) and unique QR codes
  • Enhanced order sizes and better ROI


Take Your Personalization Further

NextPage combines VDP with digital marketing tools. These tools include personalized URLs, email campaigns, and unique tracking numbers. This helps you create a strong and measurable experience across different channels.

Start transforming your marketing strategy with Variable Data Printing. Let NextPage show you how tailored communication can significantly boost your ROI.

Print on Demand vs Inventory

Print on Demand vs Inventory

There has long been an ongoing debate between those who support the practice of print on demand and those who would rather have print inventory on-hand at all times. The two practices are not the same which is what leads to the debate of print on demand vs....

How Do Window Graphics Strengthen & Build Brands?

How Do Window Graphics Strengthen & Build Brands?

Businesses have been utilizing window graphics for years to get the attention of customers, maximize sales, and build their brand. Knowing how they accomplish this task will help you use window graphics to build your brand. The first thing to know is that there are...

Offset Printing vs Digital Printing Differences

Offset Printing vs Digital Printing Differences

Advancements in print technology are making industry-leading changes when it comes to print quality, affordability and cutting-edge capabilities. The major print process choices can be viewed as offset printing vs. digital printing as both of them use four-color...

Maximizing Brand Awareness Through Innovative Print Marketing

Maximizing Brand Awareness Through Innovative Print Marketing

With so many businesses spending a good amount of their marketing efforts on their online presence, traditional print marketing is often overlooked and not used effectively. However, print marketing materials are a highly effective weapon in your marketing arsenal....

Print Campaign Ideas for the First Quarter

Print Campaign Ideas for the First Quarter

As the holidays bring 2022 to a close (boo!), it is time to start planning your Q1 print campaign ideas (yes!). The first quarter of 2023 includes New Year’s Day, Valentine’s Day and St. Patrick’s Day which means there is no shortage of Q1 marketing ideas on the...

QR Code Usage in 2022

QR Code Usage in 2022

While QR codes have always been popular, they came back into the public eye in a big way as businesses adapted to COVID precautions in 2020. These codes were used to cut down on close interactions between people so they could remain six feet apart. The use of...

10 Hot Summer Promotional Products For Businesses

10 Hot Summer Promotional Products For Businesses

There is an old song lyric that goes “Summertime and the livin’ is easy.” One of the ways you can make the summer easy and enjoyable for consumers is custom summer promotional items that spotlight your logo and branding message. The summer heat is here and that...

Tips for Making Print Patient Education Materials More Effective

Tips for Making Print Patient Education Materials More Effective

Medical marketing can be a challenge as print materials for medical advertising require more information than other types of industries. Patients want to know the services you provide whether they are surgical, pediatric care or medical imaging. They also want to...

3 Tips to Keep in Mind for Custom Booklet Printing

3 Tips to Keep in Mind for Custom Booklet Printing

The first tip to keep in mind is the fact that custom printed booklets offer multiple benefits for businesses of all sizes. Custom booklet printing lets you choose the purpose of the book whether it is an employee handbook, description of your products, a marketing...

3 Direct Mail Strategies that Improve Response Rates

3 Direct Mail Strategies that Improve Response Rates

Direct mail marketing campaigns are still a viable option for successful print marketing. When planning a campaign, the desired direct mail ROI needs to be determined in advance. In order to achieve the best direct mail response rates, there are some design tips...

READY FOR COMMERCIAL PRINTING?

Contact us today to get connected to a sales representative specializing in your industry.

How Can We Help?

Contact Info

8300 NE Underground Drive
Pillar 122
Kansas City, Missouri 64161

(816) 459-8404