VARIABLE DATA PRINTING

DRIVE ENGAGEMENT WITH PERSONALIZED MARKETING COMMUNICATIONS

In today’s fast-paced marketing world, personalized communication is key. Variable Data Printing (VDP) is a strong tool for connecting with your audience. It customizes each printed piece with unique text, images, and offers made just for the recipient. Whether you’re aiming to improve response rates or drive customer engagement, VDP ensures your marketing materials speak directly to each individual.

What is Variable Data Printing?

Variable Data Printing allows for dynamic customization in print production. It means every piece can include different text, graphics, or images, providing a one-to-one marketing experience. By using VDP, businesses can send highly targeted messages that resonate more deeply with their audience.

Why Choose NextPage for VDP?

At NextPage, we have been leading in Variable Data Printing for over 30 years. We started with HP toner printers and moved to advanced technologies. These include the HP Indigo, Canon varioPrint iX, and HP Inkjet Web presses. Our advanced VDP tools help businesses deliver the right message to the right audience at the right moment.

With VDP, you can expect:

Up to 10x higher response rates than traditional direct mail
Personalized URLs (PURLs) and unique QR codes
Enhanced order sizes and better ROI

Take Your Personalization Further

NextPage combines VDP with digital marketing tools. These tools include personalized URLs, email campaigns, and unique tracking numbers. This helps you create a strong and measurable experience across different channels.

Start transforming your marketing strategy with Variable Data Printing. Let NextPage show you how tailored communication can significantly boost your ROI.

A collection of print marketing materials

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Contact Info

8300 NE Underground Drive
Pillar 122
Kansas City, Missouri 64161

(816) 459-8404