According to new research by Aberdeen Group, Print-On-Demand (also called POD, web-to-print or print automation), provides a dramatic improvement in customer retention and ROMI (Return on Marketing Investments). As an underwriter of Aberdeen’s research, we’re pleased to provide exclusive access to their findings.
From research by Aberdeen Group: Users of Print-On-Demand achieved a 42% higher customer retention rate than non-users.
Among their findings was a correlation between companies that use a Print-On-Demand solution and a dramatic improvement in customer retention. In an economy where every customer counts, a 42% higher customer retention rate among Print-On-Demand users is more than noteworthy. But what’s the correlation? How does POD impact on customer retention so significantly?
Three Reasons Print-On-Demand Improves Customer Retention
- More timely – With on-demand printing, written communications, and printed materials get in the hands of prospects or customers more quickly, as the materials are produced and delivered immediately, instead of waiting weeks to be batched with other orders.
- Improved relevancy –Printed materials can easily be customized to be relevant to the recipient using a Print-On-Demand system. For example, cross-selling, new customer assimilation, and segmentation strategies can all be applied, one customer at a time.
- It builds better relationships – By empowering true 1-to-1 communication, personal communications can be customized to come from their sales or customer service representative to the intended recipient.
Follow this link to download a free report including additional findings from Aberdeen: Print-On-Demand: Driving Efficiency and Revenue Growth with Organizational Print Portals.
Additional Benefits of On-Demand Printing
Many times when a company moves to a Print-On-Demand or web-to-print solution, another significant shift happens. They move from offset printing to digital. Marketing professionals questioned the quality of digital print. Today, to the naked eye, it is practically impossible to tell the difference between commercial off-set printing and digital.
Using advanced digital printing and marketing automation technology, the delivery of printed materials becomes as easy as sending personalized, triggered email. In fact, the use of both mail and email together becomes fast, efficient and very impactful.
Many companies have found it helpful to integrate their Marketing Asset Management solution with email and automated print deployment, making the creation and execution processes streamlined and efficient. In fact, in addition to improved customer retention, many companies save hundreds of thousands of dollars by moving to an integrated POD system.
Thanks to the Aberdeen Group for investing in the research that quantifies what was previously suspected: POD improves customer retention and bolsters ROMI by putting a serious dent in marketing execution costs.