The people of the Paper & Packaging Board and their ‘How Life Unfolds’ promotional campaign are conveying the sentimental value of paper in a new and insightful way. Dare I say, they are hitting it out of the park?
The campaign centers on a series of videos, each of which brings home the value of paper and packaging in our lives. The hashtag #howlifeunfolds is being used to allow social media users the opportunity to express their own sentimental and important paper moments.
As printers, this is a topic close to our heart; it’s also an example of brilliant marketing. They’ve taken the thoughts and feelings about the importance of print and paper and turned them into short, touching videos. These touch-points garner a reaction that is both memorable and thought-provoking.
“Productive Learning. Paper plays a key role in how we learn. Books and other printed documents help us understand and remember. They help us stay focused and be productive. They connect with us in a uniquely physical, tactile and psychological way that helps us get more out of learning.”
Creativity and nostalgia have leading roles in the marketing strategy; allowing them to connect their agenda to viewers of every age and convey the value of a tactile form of communication. As a printing company who is no stranger to marketing strategy, we admire and applaud what they are doing, and look forward to what comes next.