Strategies To Connect With The Next Generation

1. Establish Clear Values & Mission
Gen Z wants to know what your brand stands for, so make sure to communicate effectively.

2. Be Transparent & Accountable
Build trust by being honest, ethical and owning up to any missteps.

3. Establish Your Brand’s Personality
Picture-perfect is out. Gen Z wants to see the real you.

4. Be Entertaining
You have about eight seconds to catch their attention, so make it count!

5. Build a Community
Engage and digitally connect with customers, influencers and like-minded individuals.

This article appears in the March/April 2021 issue of Connect magazine published by NextPage, which can be found online here. If you would like a free print subscription to Connect, please click here.