Room for Improvement

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May 3, 2021

Blog | Marketing | MARKETING INTELLIGENCE

Room for Improvement

Where marketers are polishing up their content efforts.

Are you striving for good, or great, with your content? The majority (77%) of marketers agree that their content marketing is effective, according to Skyword’s “2020 Content Marketing Trends” report. However, there is always room for improvement. Here are the areas in which they are focusing.

53% — Our ability to use data to understand what our audience wants

51% — Our ability to create content at the scale we need

50% — Our ability to use results and ROI to drive strategy

32% — Our ability to quickly adjust content based on changing needs

32% — Our ability to distribute widely and consistently

28% — The quality and authority of our content

This article appears in the May/June 2021 issue of Connect magazine published by NextPage, which can be found online here. If you would like a free print subscription to Connect, please click here.

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