Set yourself up for success and keep your marketing campaign on track with this checklist from MarketingProfs:

STEP 1: IDENTIFY THE GOAL
First and foremost, decide what you want to accomplish. You can’t create steps if you don’t know what you’re working toward.

STEP 2: CHOOSE THE OBJECTIVES
Narrow your goal into numerous, specific objectives. They should be specific, measurable, achievable, realistic and timely.

STEP 3: SET THE BUDGET
Determine which objective will result in the best ROI, and lead with that. Above all, stick to your budget.

STEP 4: DEFINE THE AUDIENCE
Who are you targeting? Maximize your budget to reach those who will actually turn into customers.

STEP 5: PLAN THE TACTICS
Your tactics should be based on the previous steps. They should take into account your goal, budget and audience.

STEP 6: ALIGN YOUR MESSAGING AND DESIGN
Express your message clearly and concisely using design that is both pleasing and brand-appropriate.

This article appears in the January/February 2021 issue of Connect magazine published by NextPage, which can be found online here. If you would like a free print subscription to Connect, please click here.