by Jennifer Turgeon | Sep 21, 2023 | FINANCIAL SERVICES
Direct mail is a powerful marketing tool that allows businesses to reach their customers at home, at work, and online. When it comes to bank product marketing, there are certain product categories that seem to generate a better response when promoted through direct... by Jennifer Turgeon | Sep 7, 2023 | FINANCIAL SERVICES
One common goal of bank marketers is to increase deposits whether they have one location or multiple branches. The more bank marketing is focused on gaining new clients who will place new deposits in the bank, along with encouraging existing bank members to continue... by Jennifer Turgeon | Aug 24, 2023 | FINANCIAL SERVICES
The evolving marketing playbook for banks is more competitive than at any point in the past. An effective marketing strategy for banks includes both printed and digital components that create a multi-channel marketing plan. So, what does bank marketing look like for... by Jennifer Turgeon | Aug 10, 2023 | FINANCIAL SERVICES
Local sports teams have the heart and support of their fans but they also need help from the local business community. Many businesses, including banks of all sizes and location, are often contacted by these teams to become one of their sponsors for the upcoming... by Jennifer Turgeon | Jul 27, 2023 | FINANCIAL SERVICES
Direct mail remains a powerful and effective channel for banks and financial institutions to acquire new members, attract businesses, and increase loan applications. In this article, we will explore the strategic approach to leveraging direct mail campaigns in the... by Jennifer Turgeon | Jul 6, 2023 | FINANCIAL SERVICES
A question we’ve talked a lot about with bank marketers is what matters most to different generations when it comes to their banking needs? It’s a good question so in this article we’ve decided to explore the financial habits of both older and younger generations and...
