Stay up to date with the latest trends, insights, and innovations in print, marketing, and design — straight from our team of experts
Connection Is the New Conversion: How Personalization and Print Drive Results In a world overwhelmed by digital noise, personalization and print is no longer optional – it’s essential. Mass-blasted campaigns are losing effectiveness. What matters today is relevance and connection – especially in channels like direct mail postcards. At NextPage,
Print Marketing: Balancing Personalization for Success As marketing has evolved, personalization has emerged as a key advantage for businesses aiming to connect with their audience. The ability to tailor messages to individual customers creates opportunities for deeper engagement, better brand experiences, and, ultimately, higher returns on investment. As personalization
Personalized gifts are an ideal way to show employees you appreciate them during any month of the year. Besides letting them know you are glad they are part of the team, thoughtful employee gift ideas under $30 can also help retain talent in a job market where people are switching
Each time a person checks their mail at home or work, they have an opportunity to hold a personalized direct mail piece in their hand. If you personalize direct mail messages, you make a connection with your target audience. Keep in mind you only have a few seconds of their
Winter is on the way and many businesses slow down their marketing efforts during this time of year. However, the colder months are an ideal time to use winter promotional items to lift the spirits of your employees and customers! Winter promotional gifts bring a smile to the face of
How custom content makes your business shine Remember the last time that a salesperson called you without warning and yakked about their product? Most likely, they lost the sale and you avoided their products. Everybody would rather read about stuff that they care about than hear a salesperson go on
