Campaign Checklist
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Campaign Checklist

Set yourself up for success and keep your marketing campaign on track with this checklist from MarketingProfs: STEP 1: IDENTIFY THE GOAL First and foremost, decide what you want to accomplish. You can’t create steps if you don’t know what you’re working toward. STEP 2: CHOOSE THE OBJECTIVES Narrow your goal into numerous, specific objectives....

Posted by February 22, 2021February 25, 2021
Seven Part Nonprofit Multi-Channel Campaign Touches 7 Million Donors
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Seven Part Nonprofit Multi-Channel Campaign Touches 7 Million Donors

Two years ago in April, Seattle’s Union Gospel Mission saw a dramatic drop in donations simultaneously with seeing a dramatic increase in homeless cases. Based on advice from its marketing agency, it learned that the days of single-channel marketing were over. Donors now function in a multi-channel mode. Even if a direct mail acquisition piece is sent...