Trending with Denise Kohnke
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Trending with Denise Kohnke

Noted branding thought leader on why marketing should matter to you Fail happens. If you don’t devote yourself to continually reviewing what’s new, and what’s working and what’s not, you’ll keep running in place. It’s a message that Denise Kohnke takes to heart. The executive director of marketing firm House United and author of “All...

5 ways to build a content marketing strategy that works
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5 ways to build a content marketing strategy that works

It started as a whim, really. You could use content to market your brand, tell your story and intimately connect with your community. Guess what? It worked. Today, marketers are developing processes and strategies around content marketing. Go figure. And here’s the thing—content marketing has gone way beyond a tactic; it is often central to...

How to Happily Balance Creativity and Nonconformity
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How to Happily Balance Creativity and Nonconformity

The World Needs Outliers Think about Elvis Presley. Before he was lauded as the “King of Rock and Roll,” the police told him that he could not swing his hips onstage. His dance moves were so offensive that 1956 newspaper headlines announced that he would have to clean up his act if he wanted to...

Posted by July 10, 2018July 10, 2018
How Prospects Seek Out Relevant Content [Infographic]
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How Prospects Seek Out Relevant Content [Infographic]

80 percent of B2B marketers say they are focused on building audiences through content marketing initiatives. In addition, 78 percent of marketers credit the content creation process while 72 percent cite strategy for increasing their continued success in such initiatives. How do you engage with your prospects, and then how do you convert them? It’s...

Posted by June 14, 2018July 9, 2018
Consumers Trust Custom Content More Than Ads According to Study
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Consumers Trust Custom Content More Than Ads According to Study

The power of content continues to make its presence felt. According to Time Inc.’s “How Custom Content Inspires Consumers” study, two in three consumers have greater trust in custom content than traditional advertising. In addition to trust, the study (which queried more than 17,000 Millennials, Gen Z and Gen Xers) shows that custom content is...

Posted by November 2, 2017November 2, 2017
Where Does Your Content Mix Fit In With Marketing Agency Professionals?
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Where Does Your Content Mix Fit In With Marketing Agency Professionals?

Content here, content there, content everywhere. No matter where you look these days in the marketing world, telling your story through content – and how you distribute it – is key. According to CopyPress’ “The Current Content Ecosystem Whitepaper,” 82 percent of marketing agencies say they create one to 10 pieces of content, on average,...

Posted by July 5, 2017July 5, 2017
There’s No Substitute for the Emotional Connection of Paper
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There’s No Substitute for the Emotional Connection of Paper

In 2016, the Paper & Packaging Board hired Heart+Mind Strategies to study the emotional connection people have with paper. Researchers asked subjects to touch different types of paper and choose their favorite based on its tangible qualities. Subjects then were asked a series of questions designed to regress their decision-making process and reveal the emotions...

Posted by June 27, 2017July 6, 2017
Where Marketing Fits Into The Small Business Mix
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Where Marketing Fits Into The Small Business Mix

Ask a small business today if its marketing efforts are paying off, and you might be surprised by the answer. According to Infusionsoft’s “2017 Small Business Marketing Trends Report,” nearly 47 percent of small business owners don’t know if their marketing efforts are effective, while 10 percent know they aren’t. But don’t fear, they still...

Posted by May 16, 2017May 16, 2017