Why combine online and offline marketing methods? After all, isn’t it cheaper to move your entire marketing campaign online? Well, the answer is simple- traditional marketing is still relevant, and I can prove it to you. Eight years ago, Pepsi invested millions of...
In just a few short decades, we have seen the meteoric rise of the internet, cell phones, smartphones, ebooks, and countless other digital media. A popular contention is that the modern digital age has made printing obsolete, eventually going the way of typewriters...
Everybody likes cookies, right? Especially the ones your grandmother made. But what about cookies that are used for digital targeting, people like those too, right? Since the 1990’s, cookies, those small pieces of coding that are placed on your web browser by...
According to a recent report from Digital Doughnut, in partnership with Episerver, 95% of marketers admit that running a multi-channel digital marketing campaign is important to their business. Multi-channel marketing consists of interacting with customers across...
Your event is in 3 weeks. You have the design for your direct mail piece in the can and have selected your printing/mailing vendor. And then it happens…”Wouldn’t it be cool if we could use this piece in a more personalized way for our VIP list?” The...