6 Ways Digital Marketing Has Enhanced Print
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6 Ways Digital Marketing Has Enhanced Print

In just a few short decades, we have seen the meteoric rise of the internet, cell phones, smartphones, ebooks, and countless other digital media. A popular contention is that the modern digital age has made printing obsolete, eventually going the way of typewriters and film cameras. The truth is print is still very valuable and...

Posted by October 12, 2017November 27, 2017
Why IP Targeting is The Postman of the Internet [Infographic]
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Why IP Targeting is The Postman of the Internet [Infographic]

Everybody likes cookies, right? Especially the ones your grandmother made. But what about cookies that are used for digital targeting, people like those too, right? Since the 1990’s, cookies, those small pieces of coding that are placed on your web browser by the server of website you visit, have played a major role in digital...

Posted by August 22, 2017October 12, 2017
5 Benefits of Incorporating a Multi-Channel Marketing Program
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5 Benefits of Incorporating a Multi-Channel Marketing Program

According to a recent report from Digital Doughnut, in partnership with Episerver, 95% of marketers admit that running a multi-channel digital marketing campaign is important to their business. Incorporating a multi-channel marketing program can greatly enhance your chances of success, and here are 5 great reasons to get started now: Improved Customer Perception. Customers who...

Posted by February 2, 2017June 10, 2019
How to be a Direct Mail Superhero
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How to be a Direct Mail Superhero

Your event is in 3 weeks.  You have the design for your direct mail piece in the can and have selected your printing/mailing vendor.  And then it happens…”Wouldn’t it be cool if we could use this piece in a more personalized way for our VIP list?”  The question comes from a member of  the executive...

Posted by January 27, 2017June 10, 2019
It’s Not Too Early to Know the Latest Marketing Trends
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It’s Not Too Early to Know the Latest Marketing Trends

Do you feel like you’re constantly playing catch up? If so it’s particularly hard to stay ahead of trends. We can relate; thus the reason we’re posting a 2013 marketing trends piece in late April. Take a breather and read the eight trends projected by Forbes and CIO Network magazines. 8 Marketing Trends Projected for 2013 #1  Businesses will...

Quit Pitting Digital against Print – Cross Pollination is the Only Win-Win
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Quit Pitting Digital against Print – Cross Pollination is the Only Win-Win

No customer wants to hear all messages via email; via direct mail; via social; via traditional media. You get the gist. Today’s preferred channels for communication have created new consumer behaviors. And consumers prefer different channels of communication depending on personal preferences. This means to effectively communicate one-on-one with any customer you need print plus digital...

5 Ways to Get Your Social Media Campaign Moving
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5 Ways to Get Your Social Media Campaign Moving

Social networks began on college campuses. It didn’t take long for them to become part of our daily lives. A few years later, we were connected with friends on the other side of the world. The networks then went through a commercial revolution, where companies realized their connectivity, and how many prospective customers they could...

Posted by September 13, 2012January 16, 2017