Print + Augmented Reality
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Print + Augmented Reality

This is a re-post of a blog that we published earlier this year. We are re-posting because the subject is print plus augmented reality and we are proud to announce that our next edition of Connect Magazine will have an augmented reality experience included! A simple definition for “print plus” is combining print with another channel, creating a form...

How Print Can Coexist with Generation Y
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How Print Can Coexist with Generation Y

We all have theories on how to best market to Generation Y (also referred to as Millennials). The industry is saturated with articles on how this group of young adults’ (born between 1977 and 1995) spending power will continue to grow. Some marketing leaders believe this group only responds to marketing messages when they come...

Tips for Writing Irresistible Direct Marketing Content: Part 5
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Tips for Writing Irresistible Direct Marketing Content: Part 5

We have all experienced bad customer service, so why would you allow your customers to experience the same thing? Keep your customers in the loop by focusing on their needs. The Midas Touch: The best thing to do is level with your customers. Do not create unreachable expectations with your marketing materials. Be truthful to your...

Tips for Writing Irresistible Direct Marketing Content: Part 4
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Tips for Writing Irresistible Direct Marketing Content: Part 4

Beat your competition with a variety of different direct marketing campaigns. Throw static marketing to the wayside. Generic Greetings: DO NOT say “Hello Customer or Greetings Friend.” Variable Data Printing (VDP) offers you the ability to personalize each greeting with your customer’s name and anything else you know about your customer. Include Numbers: Including numbers and symbols...

Tips for Writing Irresistible Direct Marketing Content: Part 2
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Tips for Writing Irresistible Direct Marketing Content: Part 2

When writing about an event or sale it is best to convey all the information in a clear and concise manner. Do not make your customers guess. Deadline: Use deadlines as calls to action. People love to procrastinate, so offer incentives for early sign up. You will also want to make the time and date of...

Tips for Writing Irresistible Direct Marketing Content: Part 1
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Tips for Writing Irresistible Direct Marketing Content: Part 1

Resist the urge to cram every bit of information into one marketing piece, whether it is an email, flier or direct mail piece. Simplicity is Better:Provide pictures to help your customers visualize the products and services. You can also include a QR Code, taking the user to a mobile site that further engages them in...

Posted by September 12, 2013December 24, 2020
10 Ways to Get Your Direct Mail Read by Millennials
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10 Ways to Get Your Direct Mail Read by Millennials

Look around the next time you’re in a coffee shop, airport, bookstore or public area and you’ll see Millennials (often called Gen Ys) pecking away on their smart phones or iPads like there wasn’t another human being around for miles. However, just because Generation Ys are completely absorbed in technology that doesn’t mean the only...

Are You Part of the 73%?
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Are You Part of the 73%?

Mail is still first class in the eyes of 73% of consumers in America who still prefer to receive direct mail for brand communications. So despite all the press and pixels that social and email marketing get, direct mail is still tops in the eyes of consumers. Despite the exposure of digital channels, direct mail is expected to grow...

Do Your Direct Mail Envelopes Bring the Pain Home?
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Do Your Direct Mail Envelopes Bring the Pain Home?

The article below is admittedly a personal review of some direct mail I received.  I am not privy to the strategies of any of these pieces or the metrics associated with the return on investment for these campaigns. As a direct marketer I know that all that really matters is the testing matrix and campaign...

Why Your Direct Mail is Really Being Thrown Away
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Why Your Direct Mail is Really Being Thrown Away

If your last several direct mail campaigns didn’t pull the results you wanted, perhaps it wasn’t because your competition one-upped you. Perhaps it was because your execution stunk (or deserved a thumbs down). Direct mail works every time when executed correctly, as you will learn in our Behold the Power of Postcard article. Pat McGraw, experienced marketer and adjunct professor at...

Posted by November 29, 2012December 24, 2020