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Print + Augmented Reality

Print + Augmented Reality

by NextPage | Aug 25, 2014 | AUGMENTED REALITY, Blog, CUSTOMER EXPERIENCE, VIDEOS

This is a re-post of a blog that we published earlier this year. We are re-posting because the subject is print plus augmented reality and we are proud to announce that our next edition of Connect Magazine will have an augmented reality experience included! A simple...
How Print Can Coexist with Generation Y

How Print Can Coexist with Generation Y

by NextPage | Feb 7, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING

We all have theories on how to best market to Generation Y (also referred to as Millennials). The industry is saturated with articles on how this group of young adults’ (born between 1977 and 1995) spending power will continue to grow. Some marketing leaders believe...
Tips for Writing Irresistible Direct Marketing Content: Part 5

Tips for Writing Irresistible Direct Marketing Content: Part 5

by NextPage | Dec 5, 2013 | Blog, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING

We have all experienced bad customer service, so why would you allow your customers to experience the same thing? Keep your customers in the loop by focusing on their needs. The Midas Touch: The best thing to do is level with your customers. Do not create unreachable...
Tips for Writing Irresistible Direct Marketing Content: Part 4

Tips for Writing Irresistible Direct Marketing Content: Part 4

by NextPage | Oct 31, 2013 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING

Beat your competition with a variety of different direct marketing campaigns. Throw static marketing to the wayside. Generic Greetings: DO NOT say “Hello Customer or Greetings Friend.” Variable Data Printing (VDP) offers you the ability to personalize each...
Tips for Writing Irresistible Direct Marketing Content: Part 2

Tips for Writing Irresistible Direct Marketing Content: Part 2

by NextPage | Oct 2, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING

When writing about an event or sale it is best to convey all the information in a clear and concise manner. Do not make your customers guess. Deadline: Use deadlines as calls to action. People love to procrastinate, so offer incentives for early sign up. You will also...
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