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by | May 11, 2017 | MULTI-CHANNEL MARKETING, SALES STRATEGY
Are you thinking of implementing a multi-channel marketing program but you just aren’t sure if the potential payoff is worth the effort? While many marketers recognize that a multi-channel approach is important, there’s still quite a few that...
by NextPage | Feb 26, 2013 | Blog, DATABASE MARKETING
Casino operators have cued in to the importance of analytics because as little as one percent of casino customers can drive as much as 20% of the company’s revenue. This fact alone has spurred casinos into building sophisticated customer relationship management (CRM)...
by NextPage | Feb 23, 2011 | Blog, QR CODES
I’ve had several conversations recently about the basics of creating QR Codes, and how to track visits to your site via a QR Code scan. So, I’d like to share a couple options for creating trackable QR Codes for your direct marketing and variable data printing, with...
