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Why Marketing Artists and Marketing Scientists Need One Another

Why Marketing Artists and Marketing Scientists Need One Another

by NextPage | Jun 4, 2013 | Blog, CAMPAIGN MANAGEMENT, MARKETING MANAGEMENT

Mark McGuinness of Lateral Action guest posted a terrific blog at Copyblogger: Are You a Marketing Artist or Scientist? In it he describes two distinct tribes that most marketers fall into (1) the right-brain types that like to create and find inspiration in coffee...
Agency Uses Interactive Sitelet to Land New Business

Agency Uses Interactive Sitelet to Land New Business

by NextPage | May 16, 2013 | Blog, CAMPAIGN MANAGEMENT, MARKETING MANAGEMENT

When a Dallas-based advertising agency, VLG, needed to engage prospects, it opted to show off its interactive technology through a sitelet or mini-site. The sitelet used a mock company called Crescent Bluffs to demonstrate the amount of time VLG could engage the...

Are You Sticking Your Landing?

by NextPage | Jan 31, 2012 | Blog, DIRECT MARKETING, PERSONALIZED URLS

A gymnast who dismounts off the balance beam and sticks her landing—no bobbles, wobbles, or falls—usually earns a perfect score. In the world of marketing, the marketing officer who finishes his campaign effort with a well-constructed landing page that encourages...

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8300 NE Underground Drive
Pillar 122
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(816) 459-8404

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