Why Marketing Artists and Marketing Scientists Need One Another
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Why Marketing Artists and Marketing Scientists Need One Another

Mark McGuinness of Lateral Action guest posted a terrific blog at Copyblogger: Are You a Marketing Artist or Scientist? In it he describes two distinct tribes that most marketers fall into (1) the right-brain types that like to create and find inspiration in coffee shops journaling and brainstorming about their next blog, podcast, video or creation or...

Book Covers Use QR Codes to Increase Purchases and Page Turning
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Book Covers Use QR Codes to Increase Purchases and Page Turning

Who says an old dog can’t learn new tricks. Zig Ziglar, 82-year old motivational maverick, salesperson, and author just published his 12th book,  Find Your Success Code: Born to Win, which features a QR Code® that takes up one third of the front cover. Ziglar is no doubt pulling out all the stops to hit another home run...

Posted by May 17, 2012January 18, 2018