Regardless of how you feel about QR Codes® you have to admit when you get handed a business card similar to one of the 10 examples below, you think one or all of the things below: This person is on top of technology. This person is harnessing all the tools to start...
A QR Code® can either be the cherry or the sour grape on the top of your marketing sundae. When it comes to prospects interacting with your marketing materials, newsletter, or advertisement, they’re either going to swallow and smile or spit it out. By including a QR...
If you follow this blog, you know I criticize advertisers that cram too much copy or too many visual elements into their ads. This week’s advertisers do neither. Sleep Number Bed and Drugfree.org demonstrate how to execute a clean ad with a mere six-word hook as a...
We pitted three corporate giants against one another this week. Between Microsoft, Dassault Systemes and Boehringer Ingelheim, which company do you think did the best job with its mobile tag usage (QR Codes® vs. Microsoft Tag) and advertising composition (copy,...
ComScore, a company that follows and measures the digital world, released a study that shows QR code®* users are skewed heavily to young, affluent men. ComScore’s research showed that in June 2011, more than 14 million U.S. mobile users scanned QR codes. Altogether,...
