Brothers in Arms
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Brothers in Arms

Your 3-step plan for aligning marketing and sales Brands everywhere can swap stories about what it takes to keep their sales and marketing departments on the same page. According to a Content Marketing Institute (CMI) and LinkedIn survey, only 46 percent of marketers describe their sales and content marketing teams as well-aligned. That means 54...

The NextPage Team Continues to Grow!
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The NextPage Team Continues to Grow!

The NextPage team continues to grow with the additions of Lori Wiesner and Cheryl Myers. Lori Wiesner Lori was destined to work in the print industry. After attending a Graphic Arts program in high school, and graduating from the University of Central Missouri with a degree in Commercial Art, she began her career as a...

Posted by August 22, 2019September 9, 2019
The NextPage Sales Team Continues to Grow!
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The NextPage Sales Team Continues to Grow!

The NextPage team continues to expand with the addition of Senior Account Executive, Gary Munroe. After finishing college, Gary began a career in customer service, first as a transfer agent for a large financial institution and then at a large insurance firm. In the mid 90’s, he transitioned into sales and into the printing industry....

Blue Ocean Shift: Competition Redefined
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Blue Ocean Shift: Competition Redefined

In their best-selling book, “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” and “Blue Ocean Shift,” world-renowned professors Chan Kim and Renée Mauborgne argued that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Embraced by organizations and industries worldwide,...

NextPage Welcomes Brian Yokley to the Sales Team
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NextPage Welcomes Brian Yokley to the Sales Team

NextPage Welcomes Brian Yokley to the Sales Team Brian Yokley’s career in print began innocently enough. While working to complete his student work study program in college, Brian was employed in the in-house print department. During his employment, he worked his way through every position in the facility and later changed his major to Graphic...

How and When to Communicate with Buyers [Infographic]
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How and When to Communicate with Buyers [Infographic]

When do buyers like to hear from you during the sales process? Early on or later? Email or direct mail? A phone call or text? When and how you connect with your customers during the sales process is critical. According to the RAIN Group’s “5 Sales Prospecting Myths Debunked” survey, 71 percent of B2B buyers...

Posted by August 7, 2018June 19, 2019
4 Best Practices of Email Lead Nurturing
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4 Best Practices of Email Lead Nurturing

When people download one of NextPage’s eBooks, part of our process is to follow up with them by personally contacting the visitor via email to suggest another eBook he might like and then briefly explained how NextPage works with his industry. Over the course of the next few months, he will receive additional personalized emails...

Inside the Qualities of Effective CMO’s [Infographic]
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Inside the Qualities of Effective CMO’s [Infographic]

So, you want to be a master marketer? If you’re looking to drive your brand’s vision, there are certain attributes you need. According to CMO Insights’ “The CMO Survey,” 16.3% say the most important quality/ability is to be the voice of your customer at the leadership table. The report was based on data from 349...

Posted by January 18, 2018June 19, 2019
Are You Following Up On Your Leads? This Survey Says A Lot Of You Aren’t
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Are You Following Up On Your Leads? This Survey Says A Lot Of You Aren’t

Marketing gets a lead and passes it on to sales. They follow up and score, right? Not so fast. According to the “Are Your Leads as Good as They Should Be?” report by B2B Marketing and The Telemarketing Co., 30 percent of companies say they have no processes in place to ensure that leads are...

Posted by March 15, 2017June 19, 2019
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