Blue Ocean Shift: Competition Redefined
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Blue Ocean Shift: Competition Redefined

In their best-selling book, “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” and “Blue Ocean Shift,” world-renowned professors Chan Kim and Renée Mauborgne argued that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Embraced by organizations and industries worldwide,...

NextPage Welcomes Brian Yokley to the Sales Team
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NextPage Welcomes Brian Yokley to the Sales Team

NextPage Welcomes Brian Yokley to the Sales Team Brian Yokley’s career in print began innocently enough. While working to complete his student work study program in college, Brian was employed in the in-house print department. During his employment, he worked his way through every position in the facility and later changed his major to Graphic...

How and When to Communicate with Buyers [Infographic]
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How and When to Communicate with Buyers [Infographic]

When do buyers like to hear from you during the sales process? Early on or later? Email or direct mail? A phone call or text? When and how you connect with your customers during the sales process is critical. According to the RAIN Group’s “5 Sales Prospecting Myths Debunked” survey, 71 percent of B2B buyers...

Posted by August 7, 2018June 19, 2019
4 Best Practices of Email Lead Nurturing
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4 Best Practices of Email Lead Nurturing

When people download one of NextPage’s eBooks, part of our process is to follow up with them by personally contacting the visitor via email to suggest another eBook he might like and then briefly explained how NextPage works with his industry. Over the course of the next few months, he will receive additional personalized emails...

Inside the Qualities of Effective CMO’s [Infographic]
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Inside the Qualities of Effective CMO’s [Infographic]

So, you want to be a master marketer? If you’re looking to drive your brand’s vision, there are certain attributes you need. According to CMO Insights’ “The CMO Survey,” 16.3% say the most important quality/ability is to be the voice of your customer at the leadership table. The report was based on data from 349...

Posted by January 18, 2018June 19, 2019
Are You Following Up On Your Leads? This Survey Says A Lot Of You Aren’t
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Are You Following Up On Your Leads? This Survey Says A Lot Of You Aren’t

Marketing gets a lead and passes it on to sales. They follow up and score, right? Not so fast. According to the “Are Your Leads as Good as They Should Be?” report by B2B Marketing and The Telemarketing Co., 30 percent of companies say they have no processes in place to ensure that leads are...

Posted by March 15, 2017June 19, 2019
Data-Driven Segmentation & Messaging
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Data-Driven Segmentation & Messaging

Sexy headline right? I know you might be ready to click away but here’s a newsflash: This is the future of marketing! Heck it’s here now and if you don’t embrace this stuff you will be in the buggy whip business.  It’s 2014, marketing and I.T. have collided and it is all about the data....

8 Ways to Improvise Your Way to Success
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8 Ways to Improvise Your Way to Success

Guest post by Michael J. Pallerino, taken from the April/May 2013 issue of our bi-monthly magazine, Connect. So, how do the worlds of improvisation and business compare? Tom Yorton, CEO of Second City Communications (SCC), shows you eight improvisation techniques that can help your business. No. 1: Seek Those “Yes, and …’ Moments Improvisation is about...

How to Use the Pain Funnel to Drive Greater Direct Mail Response
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How to Use the Pain Funnel to Drive Greater Direct Mail Response

When your product closely resembles another company’s product, the difference in which company earns the prospect’s business is often the company that can make the prospect feel enough pain to switch services to their company. While many salespeople are trained to find pain, copywriters, account executives, and corporate marketers aren’t.  This is demonstrated when you...

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How to Make Your Direct Mail Marketing Results Spike

Are your direct mail marketing numbers spiking or splatting? If you want to bring in at least three new projects from your existing clients in the next 60 days stop selling and start solving. Solution selling is the quickest way to move from being a bother to being a trusted advisor in your customer’s mind. You’ll see...

Posted by October 7, 2011June 10, 2019
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