by NextPage | May 28, 2013 | Blog, DIRECT MAIL
Turning a Slow Day into a Hay Day Gold River Casino employees used to dread Sundays because the floor was barren and therefore food and beverage sales were slow, too. To increase Sunday play, Gold River put a reusable coupon into its monthly direct mail piece. The...
by NextPage | Apr 11, 2013 | Blog, QR CODES
Regardless of how you feel about QR Codes® you have to admit when you get handed a business card similar to one of the 10 examples below, you think one or all of the things below: This person is on top of technology. This person is harnessing all the tools to start...
by NextPage | Jan 8, 2013 | Blog, DIRECT MARKETING, QR CODES, VARIABLE DATA PRINTING
If you haven’t read Sabine Lenz’s Printing Impression guest post, “These Business Cards Are Crap,” read it now because she’s created quite a stir. Lenz is the founder of PaperSpecs.com and doesn’t mince words about the cheap, flimsy stock, off center cards she...