by NextPage | Aug 30, 2012 | Blog, DIRECT MAIL
Lately I’ve been opening more of the email marketing I’ve been receiving. I look at email in much the same way I look at direct mail. I look for effective call to actions, subject lines, and intro paragraphs. I am constantly looking to see what it is that gets...
by NextPage | Aug 23, 2012 | Blog, DIRECT MARKETING, VARIABLE DATA PRINTING
It makes sense that personalized versus generic direct mail better meet the needs of your customers, or in the case of a group of plastic surgeons, its patients. A group of plastic surgeons found itself sending out far too many generic information packets as a...
by NextPage | Aug 7, 2012 | Blog, DIRECT MARKETING, INSURANCE SERVICES, VARIABLE DATA PRINTING
Ask IT strategists, any printer, and most businesses what is in store for the future and those in the know will say data mining and CRM systems. And in the printing industry they will tell you that having data allows you to personalize through variable data printing....
by NextPage | Jun 19, 2012 | Blog, DIRECT MAIL, VARIABLE DATA PRINTING
Variable Data Printing (VDP), a printing method which allows the printed content to change within a single press run, is no longer cutting edge. So if you’re not using it now, then when? With the ability to drive return on investment up to 30 to 40 percent, why not...
by NextPage | Apr 10, 2012 | Blog, DIRECT MARKETING, VARIABLE DATA PRINTING
Like a dedicated Olympian, we trained, we performed, and we took home two Gold and one Silver awards this March in the Kansas City Direct Marketing Association’s equivalent to the Olympics – The Ambit Awards. (Ambit stands for AMBITious Achievement.) Our fingers...