Because people are hungry for relationships, brands should give them that, first and foremost. Tony Hsieh, CEO of the online shoe and clothing giant Zappos, helped build a billion dollar company around this premise. His call center staff spends a longer than-average...
Browsing catalogs that came in the mail was one of my favorite parts of the holidays when I was a kid. I would look at the pictures and read about this season’s new gadgets and toys and yell “Mom, I want that!” I realize now from working in marketing as an adult that...
