Print Stays Strong

In a recent review of Target Marketing’s 2016 Media Usage Survey we see print continuing to be a strong choice for marketers.

When asked about future investment in media:

Digital Media Continues to Grow.

Direct Mail is Still a Strong Choice.

Print Maintains a Significant Position in the Budget.

Personalization is Increasing.

Use of Direct Mail is On the Upswing.

Print makes good business sense.

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