As we step into 2024, the banking sector continues to navigate through a rapidly evolving landscape, marked by technological advancements and changing consumer behaviors. Amidst this transformation, banks are adopting a blend of traditional and innovative marketing...
Bank marketing involves more than running commercials on traditional media outlets or placing an ad in a newspaper. Banks can also use contests, which are a popular marketing strategy due to the fact people love to win free “stuff”. Plus the entries also give the...
Direct mail marketing is one of the most successful methods of reaching specific customers that a business wants to connect with on a regular basis. Federal banking regulations impact direct mail through the Federal Reserve System which is responsible for regulating...
While many people often turn to their phones for immediate information, they also like to have a physical item that delivers the information they want at their own pace. Bank magazines provide informative and engaging articles detailing the latest news and trends in...
The banking industry is evolving to meet the needs of younger generations. Popular bank services of the past such as check design choices and only meeting in person with a bank employee about checking or savings options are not as important to younger bank customers....
In order to acquire new customers and gain a foothold in the marketplace, insurance marketing strategies need to speak to the financial needs of customers while also giving consumers peace of mind when it comes to protecting them. Insurance marketing campaigns should...
