by Admin | Jun 3, 2024 | BANKS, FINANCIAL SERVICES
Despite the digital deluge, there has been a surprising resurgence of direct mail in financial marketing, highlighting its potential for higher conversion rates and deeper connections with consumers. Some key ideas to consider: • Direct Mail requires an investment... by Admin | Jun 1, 2024 | BANKS, FINANCIAL SERVICES
When David Eckerly first arrived at Personal Capital in 2018, the company was largely a direct response marketer—a tactic that had been a highly successful strategy for early growth. But as it sought to compete with larger players, it knew it would have to wade into... by Jennifer Turgeon | May 13, 2024 | FINANCIAL SERVICES
As environmental concerns continue to climb on global agendas, the financial services industry is increasingly recognizing the significance of adopting eco-friendly practices, not only in their operations but also in their marketing strategies. Eco-friendly marketing,... by Jennifer Turgeon | Mar 8, 2024 | FINANCIAL SERVICES
As we step into 2024, the banking sector continues to navigate through a rapidly evolving landscape, marked by technological advancements and changing consumer behaviors. Amidst this transformation, banks are adopting a blend of traditional and innovative marketing... by Jennifer Turgeon | Feb 29, 2024 | FINANCIAL SERVICES
Bank marketing involves more than running commercials on traditional media outlets or placing an ad in a newspaper. Banks can also use contests, which are a popular marketing strategy due to the fact people love to win free “stuff”. Plus the entries also give the... by Jennifer Turgeon | Feb 8, 2024 | FINANCIAL SERVICES
Direct mail marketing is one of the most successful methods of reaching specific customers that a business wants to connect with on a regular basis. Federal banking regulations impact direct mail through the Federal Reserve System which is responsible for regulating...
