Intrusive advertising strategies are out. Instead, marketers are focusing on a different strategy: contextual advertising. How can your financial institution leverage the benefits of this approach to gain and retain customers? Here’s what you need to know....
One of the ways that bank marketing shows positive results is by getting millennials to switch banks. Bank print advertising can provide value proposition messaging that communicates value propositions that meet the needs of customers while also promoting the fact...
The main challenges involved in marketing financial services remain unique to that particular industry. Some of the main challenges of financial institutions marketing include evolving technology, a generational shift, and a lack of consumer trust. These are just a...
One of the major benefits of bank statement outsourcing is the reduction of your overhead costs. For many businesses, labor costs are the biggest expense they have on an annual basis. The cost of in-house employees includes the wages you pay them along with various...
Mid-size banks have been undergoing a transformation in their industry since the year 2020. These banks will need to adapt to new technology in order to keep up with the latest changes as well as invent offerings that attract new customers and retain current bank...
In the past, bank marketing campaigns used to primarily revolve around awarding a toaster or some other appliance to new account holders. Of course, this type of giveaway happened before modern financial marketing regulations gave banks the opportunity to be more...
