Print Stays Strong

 

 

 

 

In a recent review of Target Marketing’s 2016 Media Usage Survey we see print continuing to be a strong choice for marketers.

When asked about future investment in media:

  1. Digital Media Continues to Grow.

 

 

 

 

 

 

 

 

2. Direct Mail is Still a Strong Choice.

 

 

 

 

 

 

3. Print Maintains a Significant Position in the Budget.

 

 

 

 

 

 

 4. Personalization is Increasing.

 

 

 

 

 

 

5. Use of Direct Mail is On the Upswing.

 

 

 

 

 

Print makes good business sense.

 

Leave a Reply

Your email address will not be published.