Building impressions while building your brands
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Building impressions while building your brands

By Scott Franko We are brand builders. We all want our brands to be successful. Building impressions is a success principle that uses the principles of branding beyond a name and logo by applying them to five key components that lead to building a more successful brand. As you build your impressions, it is a...

Posted by July 31, 2019July 31, 2019
Are Your Customers Satisfied or Delighted?
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Are Your Customers Satisfied or Delighted?

When it comes to creating the perfect business model, the best is one that not only understands the changing needs of today’s customers, but continually provides goods and/or services that exceed their expectations. Research shows that customers stay loyal to a brand when they are delighted with its offering – not just when they are satisfied. Customers are satisfied when brands deliver what’s promised. They are delighted...

Personalized Marketing: What You Need to Know!
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Personalized Marketing: What You Need to Know!

Personalized Marketing Nowadays, life is flying by us all so fast. So many companies, advertisements, and messages – it’s difficult to keep up. However, if companies and organizations knew how to reach the consumer on a personal level, people actually pay attention. You might have the exact product or service a customer desires, but if you...

Sensory Branding: Help your prospect connect with your brand
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Sensory Branding: Help your prospect connect with your brand

The five senses are a powerful force. If you want to really reach out and ‘touch’ your customers with your brand, sensory branding is NOT something to put to the side. If you are ready to market your brand, products, and/or services, sensory branding should be utilized immediately. Without our five senses we wouldn’t know what...