How to Use Direct Mail to Kick Emails Butt
Post

How to Use Direct Mail to Kick Emails Butt

For years, companies have been capitalizing on the power of print advertising to attract customers in cross-media marketing campaigns. Cross-media marketing helps companies take advantage of the variety of different media formats that are available for modern advertising: of these media components, print media is supreme in many regards. Although email marketing is popular today,...

Get Your Message Across the Right Way – Print that Makes Sense
Post

Get Your Message Across the Right Way – Print that Makes Sense

You may be questioning your general approach to your print marketing campaigns in light of the fact that there are so many new ways consumers are being bombarded with information. Response rates of cross-media marketing campaigns are proving cross-media is not only successful but measurable meaning you can benefit from print in a traditional way...

Direct Mail is on the Skids – Or is it?
Post

Direct Mail is on the Skids – Or is it?

The Response Rates of Cross-Media Marketing Campaigns still support the need for “hybrid marketing”, better known as cross-media marketing techniques. Digital media and direct mail actually complement each other, and because of this fact, there will continue to exist a strong need for direct mail marketing in the indefinite future. The integration of print and digital media is still generating...

Trends Marketing Needs to Stay on top of Due to Data
Post

Trends Marketing Needs to Stay on top of Due to Data

As a result, more businesses — even small and medium-sized businesses — are turning to solutions that help them harness the power of big data to do everything, from more accurately tracking inventory to listening and engaging in relevant online social conversations. As the data universe continues to grow exponentially, tools are rapidly being developed...

Why Marketing Artists and Marketing Scientists Need One Another
Post

Why Marketing Artists and Marketing Scientists Need One Another

Mark McGuinness of Lateral Action guest posted a terrific blog at Copyblogger: Are You a Marketing Artist or Scientist? In it he describes two distinct tribes that most marketers fall into (1) the right-brain types that like to create and find inspiration in coffee shops journaling and brainstorming about their next blog, podcast, video or creation or...

Agency Uses Interactive Sitelet to Land New Business
Post

Agency Uses Interactive Sitelet to Land New Business

When a Dallas-based advertising agency, VLG, needed to engage prospects, it opted to show off its interactive technology through a sitelet or mini-site. The sitelet used a mock company called Crescent Bluffs to demonstrate the amount of time VLG could engage the prospect in the demo. I was engaged for 1 minute 41 seconds. I took VLG’s...

How to Say Thank You in a Personal, Memorable, Trackable Way
Post

How to Say Thank You in a Personal, Memorable, Trackable Way

Nine times out of ten, a donor receives a letter that starts with, “Thank you for your generous donation.” Because giving is an emotional response, it deserves an emotional thank you with more pep and personality than a typical, status quo thank you. Read Shannon Doolittle’s 22 Delightful Ways to Say Thank You. Here’s a sample...

It’s Not Too Early to Know the Latest Marketing Trends
Post

It’s Not Too Early to Know the Latest Marketing Trends

Do you feel like you’re constantly playing catch up? If so it’s particularly hard to stay ahead of trends. We can relate; thus the reason we’re posting a 2013 marketing trends piece in late April. Take a breather and read the eight trends projected by Forbes and CIO Network magazines. 8 Marketing Trends Projected for 2013 #1  Businesses will...

IKEA Takes Direct to Consumer Approach to Grow Customer Base
Post

IKEA Takes Direct to Consumer Approach to Grow Customer Base

IKEA, the world’s largest furniture retailer, is rolling out an “IKEA Family” loyalty program. Specifically designed to keep the steam turned up on its integrated marketing channels (email, print, and social media). IKEA has a loyal customer base of 3.6 million people who opted into IKEAs database to receive specials, flyers and its annual print catalog,...

Alo Uses QR Code Like a Cracker Jack’s Surprise
Post

Alo Uses QR Code Like a Cracker Jack’s Surprise

Remember how fun it was as a kid to dig into a box of Cracker Jacks® caramel popcorn and get that treasured prize inside the box? Well history repeats itself with Alo’s Free Music in Every Bottle campaign. Alo, makers of an aloe vera health drink, have a marketing tagline — Goodness From Inside Out ™. ...