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How to Use Direct Mail to Kick Emails Butt

How to Use Direct Mail to Kick Emails Butt

by NextPage | Jul 30, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING

For years, companies have been capitalizing on the power of print advertising to attract customers in cross-media marketing campaigns. Cross-media marketing helps companies take advantage of the variety of different media formats that are available for modern...
Get Your Message Across the Right Way – Print that Makes Sense

Get Your Message Across the Right Way – Print that Makes Sense

by NextPage | Jul 25, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, FINANCIAL SERVICES, INSURANCE SERVICES, MULTI-CHANNEL MARKETING, PERSONALIZED URLS

You may be questioning your general approach to your print marketing campaigns in light of the fact that there are so many new ways consumers are being bombarded with information. Response rates of cross-media marketing campaigns are proving cross-media is not only...
Direct Mail is on the Skids – Or is it?

Direct Mail is on the Skids – Or is it?

by NextPage | Jul 18, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, INSURANCE SERVICES, MULTI-CHANNEL MARKETING

The Response Rates of Cross-Media Marketing Campaigns still support the need for “hybrid marketing”, better known as cross-media marketing techniques. Digital media and direct mail actually complement each other, and because of this fact, there will...
Trends Marketing Needs to Stay on top of Due to Data

Trends Marketing Needs to Stay on top of Due to Data

by NextPage | Jun 18, 2013 | Blog, DATABASE MARKETING, DIRECT MARKETING, MULTI-CHANNEL MARKETING

As a result, more businesses — even small and medium-sized businesses — are turning to solutions that help them harness the power of big data to do everything, from more accurately tracking inventory to listening and engaging in relevant online social conversations....
Why Marketing Artists and Marketing Scientists Need One Another

Why Marketing Artists and Marketing Scientists Need One Another

by NextPage | Jun 4, 2013 | Blog, CAMPAIGN MANAGEMENT, MARKETING MANAGEMENT

Mark McGuinness of Lateral Action guest posted a terrific blog at Copyblogger: Are You a Marketing Artist or Scientist? In it he describes two distinct tribes that most marketers fall into (1) the right-brain types that like to create and find inspiration in coffee...
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(816) 459-8404

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