Did You Get your IKEA Catalog?
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Did You Get your IKEA Catalog?

With technology moving so fast these days, it is hard to imagine that consumers still flip through catalogs. Well, you better believe it. With the new IKEA opening in Kansas City, it has grabbed ears and eyes nation-wide, and everyone couldn’t wait for their catalog to arrive. Below are some statistics about catalog shopping, but...

Posted by September 11, 2014January 18, 2018
Catalogs 2.0: Meaner, Leaner and Incredibly Manipulative
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Catalogs 2.0: Meaner, Leaner and Incredibly Manipulative

Flash forward to today. Rather than becoming extinct, like some people wagered with the advent of the Internet and digital catalogs, print catalogs have proven the power of pictures and touch by remaining an unbeatable means to get consumers to place orders online. Print catalogs influence twice as many consumers as both Pinterest and Twitter...