by | Apr 24, 2018 | Blog, MULTI-CHANNEL MARKETING
There is considerable anticipation building for the release the movie Avengers: Infinity War. For the first time, the Avengers are teaming up with the Guardians of the Galaxy to stop Thanos from getting all six infinity stones, which would allow him to destroy half...
by NextPage | Apr 19, 2018 | EMAIL MARKETING, LEAD GENERATION
When people download one of NextPage’s eBooks, part of our process is to follow up with them by personally contacting the visitor via email to suggest another eBook he might like and then briefly explained how NextPage works with his industry. Over the course of...
by | Nov 14, 2017 | Blog, INBOUND MARKETING, MARKETING AUTOMATION, Web
Inbound marketing is an ideal channel to grow a low-margin business like eCommerce. Traditional user acquisition strategies like PPC can be expensive and make online retail enviable. Inbound marketing is sustainable and has the potential to bring in a steady stream of...
by NextPage | May 27, 2014 | Blog, EMAIL MARKETING, MARKETING AUTOMATION
As we have mentioned many times in previous posts, buyers today spend a great deal of time doing online research. This practice often brings them to the attention of a company’s sales and marketing teams long before they are ready to make a buying decision. B2B buyers...
by NextPage | May 22, 2014 | Blog, MARKETING AUTOMATION, MARKETING INTELLIGENCE
Our last post mentioned Marketing Automation and what a great tool this emerging technology is for today’s marketers. Today’s post goes into more detail about the why and how behind the technology. These days, the buying process starts at a computer. The buyer...
